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A New Treasure-Hunt Trend That Rocks

Here's a fun way to get outside: a painted-rock craze that's spreading through communities in western Washington

Published on: June 01, 2017

Sara Lindberg's daughter with her first find. Photo credit: Sara Lindberg
Sara Lindberg's daughter with her first find. Photo credit: Sara Lindberg

When my daughter and I set out one afternoon in search of our first hidden treasure, I had no idea that the vibrantly painted ladybug rock we would find would have such a special meaning to us.

Truth be told, I was disappointed that I wasn't the one to find it. After all, I was the one searching high and low — scanning the beach, the park benches and the playground. Just when I was about to give up hope, my quiet and reserved daughter belted out a loud "YES!!!," followed by a massive fist pump and a little dance as she laid eyes on her first find.

Although Pokémon Go has grabbed headlines last summer, a more unplugged treasure-hunt trend also started exploding in popularity around Western Washington. Our little evergreen slice of heaven is becoming known as a hub of the painted-rock movement, which — with the help of community-driven Facebook groups — is spreading kindness around our state, one rock at a time.

Courtesy Kitsap Rocks
Courtesy Kitsap Rocks

Once upon a rock

A lifetime resident of Bremerton, I was first introduced to hiding and seeking painted rocks through Kitsap Rocks, a Facebook group created by a group of women who wanted to do community art projects with homeschooled students. According to cofounder Cathy Tomko, Kitsap Rocks was Inspired by Port Angeles Rocks, one of the first such groups in our state, and the idea took off. Tomko notes that through the group (now numbering 5,890 members), they have been able to "connect all of the cities in Kitsap County to encourage art and creativity."

The premise is simple: Gather a few supplies (flat, paintable rocks, acrylic paint, sealer, paint brushes), decorate your rock — getting as creative as you like — and seal it.  Write instructions on the bottom of the rock that tell the finder which Facebook group to post a photo to once it's found. Then, hide. You can also post a photo of the rock on the page after it's hidden, giving clues as to location. Popular hiding spots include waterfront parks, playgrounds and family-friendly hiking trails.

Kitsap Rocks examples
Kitsap Rocks examples

Some people will only choose to create and hide, while others will participate in it all; painting, hiding, and finding. If you find a rock, you can either re-hide it or keep it. Lots of people choose to keep their first rock and then re-hide the rest.

Painted themes and messages are creative and wide-ranging: A small sample of recent photos posted to Kitsap Rocks include Willy Wonka chocolate bars, a toilet-shaped rock with a poop emoji, Dr. Seuss rocks and stones with inspirational messages such as “believe in kindness." And there is no minimum or maximum age: Toddlers, teens, moms, dads and even grandparents are enjoying painting, hiding, and hunting together. 

Find where your community rocks

Prospective rock artists are encouraged to join a Facebook group that has ties to their local community; Western Washington areas with pages include Kitsap County, Port Angeles, Grays Harbor, Mount Vernon, Edmonds , Snohomish County, Whidbey Island, Mercer Island, Seattle, Tacoma, Kirkland, and many more. Just search on Facebook with the name of your community and the term "rocks"; if you don't find a page, consider starting one yourself (see below for tips).

Groups range in size from a few hundred all the way up to 32,700 members for "Vancouver Rocks." Administrators say they receive several requests daily to join, and if their group has been mentioned in a news story, the requests can increase to several hundred in a day.

Photo credit: Mark Smith of Kitsap Rocks
Photo credit: Mark Smith of Kitsap Rocks

Art, community and family time

What's the appeal? Active members cite the joy of spending creative time with family and friends, of giving back and spending time in nature. And then there's the age-old appeal of a treasure hunt: Families are walking streets, scouring local parks, searching trails and even climbing playground equipment to find a certain rock that was posted with a clue. 

Connie Quatermass, another cofounders of Kitsap Rocks, notes that families can use a painted-rock expedition to expand kids' sense of community and mindfulness: Parents, she says, can “tell their children that although they may not find a rock each time they go out to hunt, they may see wildlife, wildflowers, read a historical plaque, or pick up litter to help the environment.”

Courtesy Kitsap Rocks
Courtesy Kitsap Rocks

Some painted-rock groups use the activity's popularity to support local causes. Kitsap Rocks, for example, has participated in several community events, including a Batman-themed painted-rocks event to raise funds for a local boy fighting cancer.

At its heart, this quirky, unplugged trend is about finding happiness and joy in the simplest of things. It certainly felt that way when my daughter found her first ladybug rock: The sheer excitement and look of joy on her face meant as much to me as it did to her. 

As Tomko says: “The rocks you put out there are gifts. Let them go and be a gift to make someone’s day.”

Rock your neighborhood

So what do you do if there’s not a rock group near you? The following tips will help you design, organize, and maintain a Facebook "Rocks" group.

- Create a public Facebook page and create and post simple guidelines. Include rules such as no rock hiding in national parks, state parks, private property, cemeteries, etc., along with reminders for respectful interactions between group members on the Facebook page. You can check other groups for examples of guidelines.

- Designate at least two people as administrators for the page. These groups grow quickly, so it helps to have more than one person to manage the needs of the Facebook group.

- Provide some basics about painting rocks. Purchase materials (acrylic paint, sealer, brushes) and paint colorful pictures and messages. Then hide the rock for others to find. When you find a rock of your own, you can either keep it or re-hide it.


Tips for successful painting, hiding and hunting

1. Always be mindful of the environment and respectful of the community guidelines that already exist. 

2. Seal each rock and do not add/attach anything to the rocks, as there is no guarantee that it will stay on and not become liter or swallowing hazards for children or wildlife.

3. This is a gifting project. Many Facebook groups remind their members that this is about gifting and not always expecting to find a rock or get recognition when yours is found.

4. Do not hide rocks in national parks or state parks, on private property, or on Washington State Ferries.

5. Pinterest and Facebook are great places to find inspiration for colorful creations and creative messages.

6. Rock painting parties. Some groups organize events where members can gather in a social environment and share in the experience together.


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