What could be more fun than becoming a Super Hero for a day while making a digital Father’s Day card with The Bellevue Collection’s Augmented Reality (AR) photo opportunity. In collaboration with Seattle based company, Pixelfire, this AR experience offers a fun Father’s Day activation. The Bellevue Collection wanted to create an ongoing space for a very unique interaction with technology and looked to the innovative local partner, Pixelfire to make it happen. Since the kick-off of this AR experience with a first-of-its-kind Snowflake Lane AR in December, thousands have made downloadable free digital cards as part of the Collection Plays low tech and high tech complimentary game area. The AR experience is a Kinect based photo opportunity that superimposes super hero costume elements on guests including masks, chest emblems and action word graphic clouds. Hand movements activate additional motion graphics giving each user a unique “super power.” After 60 seconds of fun, a picture is taken automatically and uploaded with a custom digital frame to The Bellevue Collection’s website. The photos can be downloaded for free and shared on social media by visiting Collectionplays.com.