ParentMap readers collectively spend $4 billion each year raising 283,000 Puget Sound kids.
| AVERAGE INCOME.... | |
$101,900 National average of parenting publication readers is $81,400. ParentMap readers’ income is 25% higher than other parenting magazines. $165,000 and $250,000 on | |
| GENDER.................... | 91% female; 9% male | ||
| AVERAGE AGE........... | 39 (85% are between 25 and 44.) |
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| EDUCATION.............. | 84% are college graduates; 30% have post-graduate degrees. |
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| HOME OWNERSHIP.. |
85% own their own homes.2008–2009 |
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| FAMILY DATA........... |
64% have children younger than the age of 5; 23% have children older than 10. |
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| NO. OF CHILDREN..... |
41% have one child; 43% have two children; 13% have three or more children. |
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| AGES......................... | 29% Younger than 2 40% 2-4 35% 5-9 11% 10-12 12% 13-older U |
ParentMap readers are hard to reach through other media:
- 76% listen to the radio less than one hour per day.
- 75% watch less then three hours of TV per day.
- 51% have no exposure to daily newspapers.
- 38% read a quarter or less of the direct mail that comes to their house.
| The average family will spend between $165,000 and $250,000 on raising a child from birth to age 18. |  |
Professionally -done publication with quality features and nice size to catch readers' attention.
--- Allen Rickert, Owner, Top Ten Toys, Seattle