Press Releases

Work-from-home women walk the talk for Puget Sound parenting magazine

For immediate release:
January 8, 2006

Suzanne Goren, Marketing Manager

Work-from-home women walk the talk for Puget Sound parenting magazine
What can a group of hard-working women, most of them busy moms doing their jobs from 21 virtual offices, create each month? With the guidance of a seasoned mom, community activist and publishing professional, Alayne Sulkin (former co- publisher of Seattle’s Child), the group is producing ParentMap, a free monthly newsmagazine for Puget Sound-area parents. ParentMap has taken a leadership position locally and nationally (10 PPA awards for design and edit) by reaching families in our community with intelligent editorial, sophisticated design and a searchable award-winning Web site,
Designed for parents of newborn-through college-aged children, ParentMap boasts a monthly circulation of 60,000 magazines each month distributed around the Sound. ParentMap reaches new and expectant parents with BabyMap (bi-annual), and parents and caregivers of children with special needs with Every Child, plus the popular annual Family Directory (print and online searchable edition). In addition, ParentMap sponsors the annual Pathways Lecture Series featuring local and national parenting experts.
“What makes ParentMap different and unique?” is the question often heard by the publisher and the sales managers. And the answer is twofold: first, the vision to be an intelligent and trusted resource connecting parents and community in and around Greater Seattle; and second, the people behind it. Nearly all of the employees responsible for ParentMap publications, lectures and online content at are parents. As a result, they know how important it is to provide busy moms and dads with easy access to valuable local information.

ParentMap’s team of professionals come from every walk of life, bringing experience from fields such as publishing, law, marketing, finance and retail. The 21 employees, some of them new moms looking for a flexible work environment, work from eight to 50 hours per week from their home-based offices, producing a product each month that receives attention from educators, retailers, professionals and parents across the region.
Each issue contains a comprehensive calendar section, which has been hailed by readers, resource providers and advertisers. This section was designed as a “pull out” that allows parents to post it and use it for the month. The calendar provides information about community events and stay-at-home fun, often offering unique and out-of-the-ordinary outings for families. A searchable online calendar is also available for parents looking for specific activities.
"The office may be 'virtual,' but the finished product is very real," Sulkin says. "It is a tribute to the team of talented women creating and executing the vision for ParentMap.  ParentMap’s monthly newsmagazine is available free at local libraries, community centers, local bookstores, toy stores, Ikea, all PCC stores and hundreds of additional locations.

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