There’s a version of the college essay I see every year. The student is impressive. Strong grades. Leadership roles. Volunteer work. A full, accomplished life for someone their age.
And the essay reflects all of it.
It tells me they learned the value of hard work. It shows me their commitment, their discipline, their drive. It is polished, thoughtful and completely forgettable.
Nothing is wrong with it. And that’s the problem.
Admissions officers don’t remember lists. They remember people.
The issue isn’t that students don’t have good stories. It’s that they’re not telling them as stories.
The college essay isn’t proof, it’s perspective
Most students approach the college essay with the same underlying belief: “I need to prove I’m impressive.” So they summarize their achievements and generalize their lessons. They turn the essay into a résumé in paragraph form.
The result is often an essay that reads like this:
“Having a bar mitzvah has made me proud of who I am. It has made me love being Jewish … it has turned me into a better human being with new skills and appreciation for my family and others.”
There’s nothing untrue about this. It’s sincere and thoughtful.
But it’s also abstract.
We’re told the outcome, but we don’t experience the moment that created it.
A real story doesn’t tell us what someone learned. It lets us experience the moment where that learning happened.
Admissions officers already have the résumé. They already know the GPA, the extracurriculars, the awards. What they don’t know is how a student thinks. How they make sense of their experiences, how they see the world or who they are when no one is grading them.
That’s what the essay is for.
What a story actually does
When I work with students, I suggest a simple framework: Moment → Meaning → Message
Not as a formula, but as a way of finding the shape of what they already know.
- Moment: A specific, lived experience
- Meaning: What shifted internally
- Message: What that shift reveals about who you are now
Most essays skip the first step. They jump straight to meaning:
- “I learned the value of leadership.”
- “I discovered the importance of teamwork.”
- “I became a better person.”
But meaning without a moment has nothing to stand on. It feels interchangeable, because it is.
A real story doesn’t tell us what someone learned. It lets us experience the moment where that learning happened.
Now compare that to a different kind of passage, from an essay about a student experiencing their grandfather’s cognitive decline:
“In February of this year, I taught my Pop Pop how to play Go Fish. I told him the same jokes he had told me years ago. I realized that our roles had now switched.”
Now we’re inside something.
We can see it, feel it and track the shift as it’s happening.
The insight that follows, about compassion, role reversal and love, transmits weight because it is anchored in a moment. That’s the difference between a statement and a story.
Why students avoid their real stories
If storytelling is so effective, why don’t more students do it?
Because it feels risky.
Students often believe their real experiences aren’t “big enough.” They think they need a defining achievement, a dramatic hardship or a standout accomplishment.
So they reach for what sounds impressive instead of what feels true.
So instead of writing about the moment they froze during a debate, or an insightful reflection they had on a bus ride home, they zoom out and write about “what it all meant,” without telling us what actually happened.
The essays that stay with you are rarely the ones with the biggest accomplishments, they’re the ones with the clearest moments.
But there’s a second force working against them: adults in the room.
Parents, teachers and counselors — well-intentioned, thoughtful adults — often guide students toward what they think admissions officers want to see.
They encourage students to “include leadership,” “highlight impact,” to “make sure admissions sees this.”
But then the essay shifts away from being something lived to something … performed. A strategic document instead of a personal one. The most essential component of this activity ends up getting edited out: the student’s actual voice.
What’s left is competent, and completely unmemorable.
What actually works
The essays that stay with you are rarely the ones with the biggest accomplishments, they’re the ones with the clearest moments.
A student writing about homelessness in San Francisco might want to describe volunteering, policy goals and connect them to her academic interests, saying:
“Through volunteering … I had the opportunity to provide services, advocacy and food. … With a combined degree in economics and mathematics, I look forward to exploring these factors …”
This kind of writing is thoughtful, motivated and shows direction. But it also lives at the level of ideas, not emotions.

Now imagine that same essay beginning with a moment:
- A specific bus ride.
- A specific client interaction.
- A single face, conversation or moment of discomfort during a typical day of volunteer work.
Now we are curious! What happened next? What changed (for them or you) because of that incident?
That’s where connection begins, because readers don’t connect to issues. They connect to experiences. The most effective essays work because they’re able to take something large, but ground it in something small.
How adults can help
For the adults supporting students through this process, our instincts are so often to help them “get it right,” by polishing, guiding or strengthening the verbs and adjectives. But a more helpful role can be simpler.
After the first read-through, resist the urge to suggest revisions. Try these questions instead:
- What moment from this experience stayed with you?
- When did something not go how you expected while you were engaged in (whatever activity the essay is about)?
- When did your perspective change?
- What’s something you still think about?
These questions invite students to remember (and reflect) without pushing them to perform. Memory should move them toward specificity. And specificity is sticky. We remember details more than we remember ideas.
Another key move: Resist over-editing.
When too many adult voices enter the process, the essay can lose its center. The language gets more sophisticated, but the thinking gets flatter.
The goal shouldn’t be a perfect essay. The ideal outcome should be the student reading back their own essay and saying, “That sounds like me!”
Building skills beyond college
It’s easy to treat the college essay as a one-time hurdle; something to complete, submit and move past. But the skills it requires are much more enduring.
In order to write a meaningful essay, a student needs to look at their own life and ask powerful and impactful questions:
- What mattered?
- What changed me?
- What do I understand now that I didn’t before?
This is a student’s identity taking shape; the beginning of their learning how to tell their own story — not just to others, but to themself.
I’ve come to understand this not just as a teacher, but as a parent. When a young person finds the right moment to write about, something shifts. They’re no longer trying to sound impressive, they’re trying to tell the truth.
And in doing so, they begin to understand themselves more clearly.
The real goal
The goal of the college essay shouldn’t be to impress. It should be to be understood.
If you are worried that you’re not a student who is going to stand out because you don’t have the longest list of achievements, you might be surprised. The ones who can take a single moment — something small, specific and real — and show how it shaped them are the ones who stand out in the end.
Because they’re not writing essays that rehash what they’ve done. They are showing themselves as humans, sharing a glimpse into who they are becoming.
And that’s the kind of story people remember.






