Work at ParentMap

ParentMap staff December 2013 at Alayne Sulkin's house for a staff meeting

About Us

ParentMap is really a couple dozen wild women and men -- your neighbors, your friends, working moms, artists, activists, teachers and closet athletes. We know well the daily struggle of balancing the crazy joy of parenting with our careers, spouses,! We're here to help parents by connecting them to the info and resources they need. Read more about us here

Scroll down for ways you can be a part of our team!



ParentMap Account Manager (Seattle)

ParentMap is seeking an experienced multi-media advertising account manager.

Overall purpose of this position: To successfully support ParentMap's mission by managing 
a significant volume of current business while developing new accounts in a mature sales 
territory. Responsibilities include strategic planning, effective and efficient prospecting, 
creating and presenting custom proposals, persistent follow-up in order to achieve sales goals. 
ParentMap is a virtual company and our staff offices from home. This is a full time, flex position. 

Qualifications: Ideal candidate will have several years of account management experience, a proven media sales track record in print, digital and sponsorships. Essential qualities and skills include being highly self-motivated, organized, collaborative and creative. It's key to 
demonstrate outstanding interpersonal skills, excellent verbal and written communication. 
Being pro-active, positive and having a genuine desire to continually learn is a must. Extensive 
knowledge of the Seattle market and agencies in a similar industry is also a plus- as is an understanding of MagazineManager.

About ParentMap: For 11 years, ParentMap has been the leading family media in the Puget 
Sound region. We are the preferred, trusted parenting resource -- supporting highly engaged 
moms and dads and their kids from cradle to college -- and connecting them with community. 
And we passionately strive to live out our shared values of excellence, creativity, community and 



Marketing Director

Primary role: Lead the Marketing Team in the development of innovative and effective marketing strategies, events and actions to grow the ParentMap brand, audience, advertiser, sponsor relationships and live events.

Responsibilities: The marketing director will develop marketing communications and marketing / PR campaigns to increase audience and brand across ParentMap's multi-media channels. This leadership role is responsible to help maintain and grow ParentMap's active advertiser/sponsor base and support marketing and sales team goals. Additionally, he/she will promote ParentMap at public events, define and promote ParentMap's value proposition for parents and advertisers, and be ParentMap's lead brand evangelist. The marketing director is ParentMap's expert voice to build community awareness about ParentMap as the pinnacle parenting resource.

Other key responsibilities include; oversees ParentMap events (lecture series/resource events/community events), identify and develop cost-effective and productive partnerships for print distribution, website and newsletter subscribers. Manage 4-person marketing team, collateral material support for the 4-person sales team, contribute to product strategy & ParentMap strategic direction.

Success measurements:

  • Quarterly and YOY growth in visitors, eNewsletter subscribers and event attendees.
  • Event performance (sponsor satisfaction/return rate, ticket sales revenue and attendee feedback).
  • On-time delivery of sales materials to support monthly ad sales/sponsorship goals.
  • Job Requirements:5+ years experience in marketing, media or event management
  • 2+ years in a management role, leading marketing or event staff
  • Product management, digital marketing and email campaign experience.
  • Excellent written and verbal communicator, with sharp ad copywriting skills
  • Creative brief development/work with designers
  • Budget management, reporting and data analysis
  • Accustomed to working in small teams, in fast-paced environment
  • Managed relationships/contracts with partners, sponsors or vendors
  • Comfortable running multiple projects simultaneously
  • Enjoys working with the public and mixing with families
  • Available to work some evenings (1-2/month) and weekend days (1-3/month during event season)
  • MS Office Suite (Excel, Word, Powerpoint), Google Analytics is a plus.
  • College degree
  • Access to car and internet



 ParentMap Editorial Intern

The editorial staff has a rotating internship for motivated candidates. ParentMap interns receive a holistic insider's view of our publishing processes and  hands-on training in producing content and contributing to editorial production and distribution. The editorial intern will spend the majority of his or her time developing and publishing click-worthy content for a parent audience. The intern will also receive training and insights into SEO, web analytics, and social content marketing and distribution. Interns flexibly work 10 to 15 hours per week for three to four months. 


  • Assisting in planning and executing the editorial calendar. If you are an endless fountain of great ideas, we would love to have you on the team!
  • Assisting Out & About Editor to populate events in the content management system for our popular monthly events calendar; this set of duties includes editing and fact-checking user-submitted calendar events; inputting editorial picks; and sourcing, writing, and inputting new events.
  • Developing content for the ParentMap blog, including writing news posts and occasional reviews.
  • Helping to evolve the ParentMap social media playbook: working with editors to promote content via ParentMap's social media channels; monitoring and reporting on a series of social media and web traffic metrics over time.
  • Becoming a power user of ParentMap's content management systems to publish content developed by the editorial team and a network of contributing writers/bloggers.
  • Special editorial projects as assigned.

Length of Internship: Three to four months; subject to renewal.

Target hours per week: 10-15

NOTE: This internship is flex-time; candidates do not have set office hours and may work remotely.

We are looking for candidates with:

  • Passion for good writing
  • Exemplary written and oral communication skills
  • Computer literacy (some blogging or website-updating experience preferred)
  • Self-motivation, dependability, and attention to detail
  • Sharp analytical skills

Location: ParentMap is a virtual office; teammates work from home but attend standing editorial meetings each week in person in Seattle and Mercer Island.

Application due date: We will accept and review submissions on a rotating basis, as needed.

How to apply for this internship: To apply, email your resume, a statement of interest, and a writing sample (100–500 words) to editor [at] Please include "ParentMap editorial internship" in the subject line of your email.

We welcome pitches from freelance writers for or a future issue of ParentMap magazine.

Please review the guidelines below before writing your query letter or pitch.

1. Take a close look at ParentMap magazine, and the type of content we use before drafting your query. This will give you a good idea of the different kinds of stories we publish, our voice and our audience. As a Puget Sound–based monthly print publication and a national-audience website publishing daily, we're interested in both locally-anchored Puget Sound stories and broader parenting content that will appeal to parents and families all over North America and beyond.

ParentMap print magazine

You have the best chance of turning your query into a print assignment if it fits within one of the departments that are a regular part of each issue of ParentMap magazine. Here's an overview of departments that appear in all (or most) monthly print issues:

  • Ages & Stages. This age-specific section forms the core of ParentMap. Over and over, parents tell us that an age section -- which gives them content specific to the age of their child -- is what they turn to first. Ages & Stages is divided into five age groups: 0-2, 3-5, 6-10, 11-14, 15-20. We're looking for short pieces (generally 700 words or less) that address a specific issue for an age group. Content runs the gamut from a first-person piece about a particular parenting experience, to concrete information on an enlightening study.
  • Out & About. Reviews and ideas for places to go and things to do, locally and regionally.
  • Women's Wellness. A monthly story focusing on an issue of women's physical or mental health, a women's health trend, or a resource-based guide to healthful living.
  • Feature story. Each month ParentMap publishes an in-depth, researched and well-crafted reported feature story. We hire writers who have a proven track record covering parenting, family, education, health and social trend issues in well-respected publications. Successful pitches will focus on a properly fleshed-out out idea that appeals to the intelligent, thinking parent and offers perspective, new information and resources. We look for cutting-edge parenting trends and pieces on consummate concerns that offer new, unexpected, talk-worthy angles. We hold our writers and ourselves to the highest journalistic standards and expect pitches, and submitted stories, to reflect that.

We publish a range of content online at, including but not limited to:

  • Reported articles on parenting topics including health, education, child development, travel, arts and fun
  • Smart media reviews
  • Snazzy curated roundups of amazing crafts and delicious treats
  • First-person parenting stories
  • Expert advice
  • Profiles on fantastic and inspiring parents and families 

We cover family life from pregnancy through college and beyond, and we aim for a diverse chorus of voices.We welcome guest bloggers who have a distinct voice and unique perspective on some aspect of parenting or family life, and we love writers who can swoop in and quickly riff on current affairs and parenting zeitgeists alike.

We generally look for exclusive content and don't often publish content that stems from an impersonal pitch to a large pool of publications.

2. Queries and pitches for print and can be emailed to or sent via mail to ParentMap, PMB #399, 4742 42nd Ave. S.W., Seattle, WA 98116-4553. When writing us, please detail the topic you'd like to address as well as your strategy for writing the story. Demonstrate that you are adept at doing research by mentioning the kinds of sources you intend to use.

3. We generally work with writers who have some experience, so please make sure you list the publications in which your work has been published. Also include links to websites on which your work has appeared, and/or mail us photocopied examples of your published work. Do not send originals, as we can't guarantee their return.

4. Payment for stories depends on length and placement of the article. ParentMap purchases first American rights, print and electronic, for articles and pays within 30 days following publication.


Submission deadlines
ParentMap magazine and accept the following items on a space-available basis:

Parent Learning: Classes, seminars or other educational opportunities for parents in the Puget Sound area. Include date, time, place and cost, if any, plus a contact phone number, email address and/or website address where people can go for more information. Deadline for Parent Learning listings is the first of the month, one month prior to publication (for example, December 1st for the January issue). Please send details to


  • We publish zoned calendars for Seattle, the Eastside, Snohomish County and South King/Pierce County. The online calendar contains information for all zones.
  • We focus on information about family and child-oriented activities, events and one-day workshops and classes, and welcome notices from smaller, community-based organizations. Currently, we do not publish information about camps or multi-day workshops or classes.
  • Extra online-only event categories include "Benefits" (fundraising events for family and child-oriented organizations) and "Buying/Selling" (community and non-profit sales of family or children's items).
  • Deadline for calendar listings is the first of the month, one month prior to publication (e.g., December 1st for the January issue).
  • Send details -- including date, time, cost, address, contact information including Web address, brief description and age range if applicable -- to We also accept images for publication on the print calendars or calendar homepage (300 dpi, 3 x 5 inches, color preferred).
  • Events are published at the editor's discretion, and notices will be edited for space and style.