About Us

The Pacific Northwest’s No. 1 Parenting Media Brand

Mom and kid on hike in PNW woods

ParentMap is the go-to resource helping parents across Greater Seattle and beyond navigate the challenges and joys of raising great kids. From essential parenting resources to exciting family adventures, we fuel families’ journeys — because parenting is a trip!

Parenting is the ultimate learn-on-the-job experience, filled with growth, discovery and plenty of plot twists. Our content blends the practical with the playful, offering expert guidance on everything from toddler tantrums to teen mental health (the broccoli) alongside ideas for family fun, local outings and unforgettable experiences (the popcorn).

For over 20 years, ParentMap has been more than a media company — we’ve been a trusted companion for families, providing insight, inspiration and encouragement through every age and stage. As a woman-owned and women-operated business, we’re dedicated to helping parents make informed decisions, discover new opportunities and feel connected to their community. We’re proud to be recognized as one of the Puget Sound Business Journal’s Best Places to Work in 2025, a reflection of the passionate, mission-driven team behind everything we do.

Interested in advertising with us or starting a partnership? Find more info here or request a media kit by emailing advertising@parentmap.com.

Family walking through park

Our Values


Be the community for the community

Be authentic

Focus on the future

Educate others and ourselves

Meet the Team


Alayne Sulkin

Alayne Sulkin

CEO + Publisher

Jess Collet

Jess Collet

Director, Community Partnerships + Advertising Sales

Ida Wicklund

Ida Wicklund

Senior Advertising + Partnerships Manager

Mallory Mattingly

Mallory Dehbod

Sales Operations Manager

Tamryn Nell

Tamryn Nell

Production Coordinator

Bronwyn Jones

Bronwyn Jones

Client Services Administrative Assistant

Carolyn Brendel

Carolyn Brendel

Head of Finance + Operations

Lindsey Carter

Lindsey Carter

Director, Marketing

Devon Hammer

Devon Hammer

Marketing Communications Specialist

Brooke Collins

Brooke Collins

Social Media Specialist

Taryn Weiner

Taryn Weiner

Digital Advertising + Marketing Specialist

Angela Goodwin

Angela Goodwin

Marketing Design Specialist

Brenna McCown

Brenna McCown

Events + Community Partnerships Specialist

Kristen Russell

Kristen Russell

Head of Content + Brand Strategy

Allison Sutcliffe

Allison Sutcliffe

Managing Editor

Amy Chinn

Amy Chinn

Senior Designer

Meredith Charaba

Meredith Charaba

Family Fun Editor

Kari Hanson

Kari Hanson

Content Editor

Julie Dodobara

Julie Dodobara

Calendar Editor

Onkar Chatha headshot

Onkar Chatha

Content Production Coordinator

Stephanie Kakon

Director of Strategic Partnerships

The ParentMap Universe


ParentMap magazine cover

ParentMap Magazine

Serving Greater Seattle families with trusted expertise and an inclusive perspective, our monthly magazine offers practical advice and local resources to support the journey of raising happy, healthy kids.

ParentMap eNews

Be the first to know about the best family events around Puget Sound, plus local news and parenting stories. Join 70,000+ Seattle-area parents and get weekly family fun delivered to your inbox.

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ParentMap Talks

ParentMap’s virtual speaker series brings parents, educators and professionals together with top experts to tackle today’s most pressing family challenges.

Family summer adventure guide cover

ParentMap Annual Guides

Our annual guides bring together the best local services and outings for families, making them an indispensable resource for parents throughout the Puget Sound region.

Get the Latest Scoop on Parenting in the PNW

Keep up with all the best Greater Seattle family outings and parenting stories with our free email newsletters.

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