About Us

Meet the ParentMap team and explore our publications

Photo credit: Will Austin

Meet ParentMap!

Our mission

Parenting, from Popcorn to Broccoli

ParentMap understands what it means to be a parent, because we’ve been there, too. From the first thrilling coo to the dirtiest diaper, from the endless soccer and dance rehearsals to the homework struggles, from the scariest moments and biggest questions to the deepest joys: our trusted resources and award-winning content will help you on your journey. ParentMap knows that you are your child’s most important teacher. That’s why we bring you a full menu of parenting nourishment, from the most fascinating research and important family news (what we like to call the broccoli) to get-out-of-the-house-now ideas for adventure and enrichment (the popcorn!). It takes a village to raise a child, as they say. Our deep community connections, family advocacy and unique partnerships with the best support organizations, child-friendly businesses and school networks allow you to build the best village for your little one. Popcorn to broccoli, cradle to college, ParentMap is right here with you.

Our team

Meet the ParentMap staff 

Alayne Sulkin, CEO & Publisher

Dani Carbary, Advertising & Partnerships (Downtown, North, South)Ida Wicklund, Advertising & Partnerships (Eastside, Snohomish)Jess Collet, Advertising Client Services Specialist

Carolyn Brendel, Business AnalystSonja Hanson, Accounting & Admin ManagerAngela Goodwin, Administrative AssistantLorraine Otani, Accounting Assistant

Natalie Singer-Velush, Executive EditorNancy Chaney, Calendar EditorElisa Taylor, Ad Traffic & Digital Product LeadElisa Murray, Out & About Editor
Nicole Persun, Publishing Assistant

Tara Buchan, Events ManagerMallory Mattingly, Events Coordinator

Emily Johnson, Art & ProductionAmy Chinn, Art Production Designer

Not Pictured:

Amanda Brown, Advertising Business Development Coordinator
Christina Boyer, Events Outreach Coordinator
Elisabeth Kramer, Assistant Editor
Lindsey Carter, Digital Marketing Manager
Jessica Plesko, Out & About Editorial Assistant
Taracina Zebley, Administrative Support
Zoe Bloom, Events Assistant


Our publications

img alt=ParentMap Magazine

The intelligent, trusted, essential resource for Puget Sound–area parents, ParentMap is a monthly magazine packed with information that helps families make decisions and connections. Check out our award-winning content for every age and stage, a comprehensive calendar, and the latest news that affects children and families in our state.

See this month's issue | See past issues



ParentMap Special Editions

We know that raising kids is the most challenging, interesting, weird and rewarding journey we’ll ever take. That’s why, in addition to ParentMap, we publish ParentMap Baby, our special guide to the best for new parents, and our essential annual resource guides: ParentMap Golden Teddy Awards, ParentMap Learning, ParentMap Summer and ParentMap Home Sweet Home.

See our online directory | See our camps calendar



ParentMap Family Adventure Guides

Our biannual ParentMap Family Adventure Guides detail the greatest family travel adventures for Northwest families or Northwest visitors in summer and winter. 

See our family adventure guides




ParentMap eNewsletters

Want early word on the best local events and outings for families? The latest news and info that affects parents and kids? A heads-up on great local sales, freebies, deals — and lots of giveaways? Try one of our eNewsletters: NEWS, FUN, or one of our themed enewsletters on topics such as food, family travel and summer activities. 

Sign up for one of our free enewsletters



ParentMap Books

ParentMap is excited to announce a growing collection of books on parenting, child development and family fun. Our new titles, Getting to Calm, The Early Years by Laura Kastner Ph.D. and Spare Me 'The Talk'!: A Guy's Guide to Sex, Relationships, and Growing Up by Jo Langford are garnering rave reviews. 

Browse all of our titles



Interested in advertising with us or starting a partnership? Find more info here or request a media kit by emailing advertising@parentmap.com.

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