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Target Just Got Cheaper, Moms Everywhere Rejoice

Retailer announces storewide price cuts

Jody Allard

Published on: September 11, 2017

Shaylynn Marie Photography

The love affair moms have with Target is often joked about, but it’s no joke in my household. Even my youngest kids are always quick to suggest going to Target to pass a weekend afternoon — and I’ve had to ban myself from visiting more than once to save my budget.

But that love affair is about to get even sweeter: The retailer announced last week that it’s slashing prices to keep pace with competitors like Amazon and Wal-Mart. Instead of relying on short-term promotions, Target said in a blog post that it will focus more on everyday savings.

While there’s no comprehensive list available of the biggest price cuts, Target specifically mentioned cutting prices in grocery and toiletries, including baby formula, diapers, milk, cereal and eggs. Callouts will be posted to let you know that you’re saving money in store and online, too.

Sales won’t go away entirely, thank goodness. But the company says they’ll focus more on the right sales and keep everyday prices low.

“We want our guests to feel a sense of satisfaction every time they shop at Target,” says Mark Tritton, Target executive vice president and chief merchandising officer. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day.”

This is especially great news for moms who make no secret of their love affair with Target — like a group of Lake Stevens moms who meet up in front of the retailer every year to celebrate the first day of school. Shaylynn Marie Photography captured the moment and posted it to her Facebook page after the first day of school last week.

So really, with prices dropping, heading to Target is like putting money back in your pocket. Never mind that you’ll end up with 42 items from the Dollar Spot (Psst! Halloween stuff is out!), throw pillows you never knew you wanted and a cart that resembles an episode of “Hoarders” — at least that cereal will cost less than it used to.

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