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About Us

The Pacific Northwest’s No. 1 parenting media brand

Mom with kids in car with text overlay that reads 'Parenting is a trip.'

Fueling Puget Sound parents along their journey of raising great kids

Child-rearing, the ultimate “learn on the job” experience, is a journey like no other. From infancy to graduation and beyond, the path of parenthood is a continuous voyage of growth and discovery, each step bringing us closer to becoming the parents we aspire to be.

ParentMap’s mission is to provide families across the Greater Seattle region with a well-rounded source of parenting nourishment. Our content ranges from thought-provoking insights on various “ages and stages” and significant family developments (what we affectionately refer to as the broccoli) to inspiring ideas for family adventures and enriching experiences (the popcorn!).

ParentMap is a women-owned and women-operated business. We’re dedicated to being there for you, from the scariest moments and biggest questions to the deepest joys of parenting.

Meet the Team

Alayne Sulkin
Alayne Sulkin, CEO + Publisher
Jess Collet
Jess Collet, Director, Community Partnerships + Advertising Sales
Ida Wicklund
Ida Wicklund, Senior Advertising + Partnerships Manager
Shannon Johnson
Shannon Johnson, Advertising + Partnerships Manager
Mallory Mattingly
Mallory Dehbod, Advertising Client Services Specialist
Angela Goodwin
Angela Goodwin, Client Services + Design Coordinator
Tamryn Nell
Tamryn Nell, Production Coordinator
Carolyn Brendel
Carolyn Brendel, Business Manager
Erika Widjaja
Erika Widjaja, Operations Assistant
Lindsey Carter
Lindsey Carter, Director, Marketing
Devon Hammer
Devon Hammer, Email Marketing Specialist
Brooke Collins
Brooke Collins, Social Media Specialist
Taryn Weiner
Taryn Weiner, Digital Advertising + Marketing Specialist
Brenna McCown
Brenna McCown, Events + Community Partnerships Specialist
Allison Sutcliffe
Allison Sutcliffe, Managing Editor
Amy Chinn
Amy Chinn, Senior Designer
Kristin Leong
Kristin Leong, Senior Editor
Meredith Charaba
Meredith Charaba, Family Fun Editor
Kari Hanson
Kari Hanson, Associate Editor
Julie Dodobara
Julie Dodobara, Calendar Editor

The ParentMap Universe

ParentMap Magazine

ParentMap Magazine

The trusted, inclusive, essential resource for Seattle-area parents, our monthly magazine is packed with information that helps families make decisions and connections. ParentMap magazine is distributed at hundreds of convenient locations around the greater Puget Sound area — schools, libraries, grocery stores, doctor’s offices, museums and more.

See this month's issue | See past issues



ParentMap Special Editions

We know that raising kids is the most challenging, interesting, weird and rewarding journey we’ll ever take. That’s why, in addition to our monthly print issue, we publish our essential annual resource guides: ParentMap Insiders’ GuideParentMap LearningParentMap Summer Camps + Activities Guide and NWAIS Schools Guide



ParentMap Family Adventure Guides

Our biannual ParentMap Family Adventure Guides detail the greatest family travel adventures for Northwest families or Northwest visitors in summer and winter. 

See our latest Family Adventure Guide


ParentMap eNewsletters

ParentMap eNews

Want early word on the best Puget Sound events and outings for families? The latest local news and info that affects parents and kids? Join 72K+ Seattle-area parents and get weekly fun delivered to your inbox.

Join the fun


ParentMap Books

ParentMap Books

ParentMap is excited to offer a collection of books on parenting, child development and family fun. Our most popular titles, 52 Seattle Adventures With KidsGetting to Calm by Laura Kastner Ph.D. and Spare Me 'The Talk'!: A Guy's Guide to Sex, Relationships, and Growing Up by Jo Langford have garnered rave reviews. 

Browse books



Interested in advertising with us or starting a partnership? Find more info here or request a media kit by emailing