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About Us

Seattle's no. 1 parenting media brand

Our Mission

ParentMap understands what it means to be a parent, because we’ve been there, too. From the first thrilling coo to the dirtiest diaper, from the endless soccer and dance rehearsals to the homework struggles, from the scariest moments and biggest questions to the deepest joys: our trusted resources and award-winning content will help you on your journey. ParentMap knows that you are your child’s most important teacher.

That’s why we bring you a full menu of parenting nourishment, from the most fascinating research and important family news (what we like to call the broccoli) to get-out-of-the-house-now ideas for adventure and enrichment (the popcorn!).

As they say, it takes a village to raise a child and our deep community connections, family advocacy and unique partnerships with the best support organizations, child-friendly businesses and school networks allow you to build the very best village. Popcorn to broccoli, cradle to college, ParentMap is right here with you.

See our brand values

Meet the Team

Ida Wicklund
Ida Wicklund, Advertising & Partnerships (Eastside, Snohomish)
Carolyn Brendel
Carolyn Brendel, Business Analyst
Sonja Hanson
Sonja Hanson, Accounting & Admin Manager
Lindsey Carter
Lindsey Carter, Digital Marketing Manager
Mallory Mattingly
Mallory Mattingly, Events Coordinator
Jess Collet
Jess Collet, Advertising Client Services Specialist
Angela Goodwin
Angela Goodwin, Advertising Business Development Coordinator
Elisa Taylor
Elisa Taylor, Ad Traffic & Digital Product Lead
Amy Chinn
Amy Chinn, Art Production Designer
Emily Johnson
Emily Johnson, Art & Production

Not Pictured:
Ben Demar, Advertising & Partnerships (Downtown Seattle)
Brenna McCown, Events Manager
Diana Cherry, Social Media Specialist
Vicky McDonald, Digital Content Editor
Taracina Zebley, Administrative Support
Dora Heideman, Out & About Assistant

Our Publications

ParentMap Magazine

ParentMap Magazine

The intelligent, trusted, essential resource for Puget Sound–area parents, ParentMap is a monthly magazine packed with information that helps families make decisions and connections. Check out our award-winning content for every age and stage, a comprehensive calendar, and the latest news that affects children and families in our state.

See this month's issue | See past issues



ParentMap Special Editions

We know that raising kids is the most challenging, interesting, weird and rewarding journey we’ll ever take. That’s why, in addition to ParentMap, we publish our essential annual resource guides: ParentMap Golden Teddy AwardsParentMap LearningParentMap Summer and ParentMap Family Adventure Guide.

View our Family Fun Calendar | See our Family Atlas business directory


Family Adventure Guide Winter 2017

ParentMap Family Adventure Guides

Our biannual ParentMap Family Adventure Guides detail the greatest family travel adventures for Northwest families or Northwest visitors in summer and winter. 

See our latest Family Adventure Guide


ParentMap eNewsletters

ParentMap eNews

Want early word on the best local events and outings for families? The latest news and info that affects parents and kids? A heads-up on great local sales, freebies, deals — and lots of giveaways? Try one of our eNewsletters: FUEL, WEEKENDER, or one of our themed enewsletters on topics such as food, family travel and summer activities. 

Subscribe to our enews


ParentMap Books

ParentMap Books

ParentMap is excited to announce a growing collection of books on parenting, child development and family fun. Our new titles, Getting to Calm, The Early Years by Laura Kastner Ph.D. and Spare Me 'The Talk'!: A Guy's Guide to Sex, Relationships, and Growing Up by Jo Langford are garnering rave reviews. 

Browse books



Interested in advertising with us or starting a partnership? Find more info here or request a media kit by emailing