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About Us

The Pacific Northwest’s No. 1 parenting media brand

Mom hiking with daughter in Washington with text overlay that reads 'Parenting is a trip.'

ParentMap is the go-to resource helping parents across Greater Seattle and beyond navigate the challenges and joys of raising great kids. From essential parenting resources to exciting family adventures, we fuel families’ journeys — because parenting is a trip!

Child-rearing is the ultimate “learn on the job” experience, full of growth, discovery and plenty of plot twists. Our content offers a nourishing mix of the practical and the playful, delivering thoughtful insights on everything from toddler tantrums to teen mental health (what we affectionately refer to as the broccoli) to fun-filled ideas for family outings and memorable experiences (the popcorn!).

As a woman-owned and women-operated business, we’re dedicated to showing up for parents through it all — the scary moments, the big questions and the everyday joys. We’re proud to be named one of Puget Sound Business Journal’s Best Places to Work in 2025, a reflection of the passionate, mission-driven team behind everything we do.


 Meet the team
 

Alayne Sulkin

Alayne Sulkin, CEO + Publisher

Jess Collet

Jess Collet, Director, Community Partnerships + Advertising Sales

Ida Wicklund

Ida Wicklund, Senior Advertising + Partnerships Manager

Mallory Mattingly

Mallory Dehbod, Advertising Client Services Manager

Tamryn Nell

Tamryn Nell, Production Coordinator

Bronwyn Jones

Bronwyn Jones, Client Services Administrative Assistant

Carolyn Brendel

Carolyn Brendel, Business Manager

Erika Widjaja

Erika Widjaja, Operations Assistant

Lindsey Carter

Lindsey Carter, Director, Marketing

Devon Hammer

Devon Hammer, Marketing Communications Specialist

Brooke Collins

Brooke Collins, Social Media Specialist

Taryn Weiner

Taryn Weiner, Digital Advertising + Marketing Specialist

Angela Goodwin

Angela Goodwin, Marketing Design Specialist

Brenna McCown

Brenna McCown, Events + Community Partnerships Specialist

Kristen Russell

Kristen Russell, Head of Content + Strategy

Allison Sutcliffe

Allison Sutcliffe, Managing Editor

Amy Chinn

Amy Chinn, Senior Designer

Meredith Charaba

Meredith Charaba, Family Fun Editor

Kari Hanson

Kari Hanson, Content Editor

Julie Dodobara

Julie Dodobara, Calendar Editor

Onkar Chatha headshot

Onkar Chatha, Content Production Coordinator



The ParentMap Universe
 

ParentMap eNewsletters

ParentMap eNews

Want early word on the best Puget Sound events and outings for families? The latest local news and info that affects parents and kids? Join 75K+ Seattle-area parents and get weekly fun delivered to your inbox.

Join the fun

 

ParentMap magazine cover

ParentMap Magazine

The trusted, inclusive, essential resource for Seattle-area parents, our monthly magazine is packed with information that helps families make decisions and connections. ParentMap magazine is distributed at hundreds of convenient locations around the greater Puget Sound area — schools, libraries, grocery stores, doctor’s offices, museums and more.

See this month's issue | See past issues

 

Insiders Guide Cover 2025

ParentMap Special Editions

We know that raising kids is the most challenging, interesting, weird and rewarding journey we’ll ever take. That’s why, in addition to our monthly print issue, we publish our essential annual resource guides: ParentMap Insiders’ GuideParentMap LearningParentMap Summer Camps + Activities Guide and NWAIS Schools Guide

 

Family Adventure Guide 2025 Cover

ParentMap Family Adventure Guides

Our biannual ParentMap Family Adventure Guides detail the greatest family travel adventures for Northwest families or Northwest visitors in summer and winter. 

See our latest Family Adventure Guide

 



Interested in advertising with us or starting a partnership? Find more info here or request a media kit by emailing advertising@parentmap.com.