Work at ParentMap

ParentMap staff December 2013 at Alayne Sulkin's house for a staff meeting

About Us

At ParentMap, our guiding mission is to inform, delight and connect parents on their family journeys, from bringing our readers the newest in baby brain research and lunchbox ideas, to tackling teen tantrums and finding the perfect preschool.

ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine;, the Puget Sound’s leading website for parents and caregivers; and our annual series of lectures and community events. At ParentMap we know well the daily struggle of balancing the crazy joy of parenting with our careers, spouses, chores — with life! We're here to help parents by connecting them to the info and resources they need. Read more about us here

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Accounting and Administration Manager

ParentMap full-time, flexible position 

ParentMap is looking for a successful, seasoned and meticulous Accounting and Admin Manager to deliver outstanding accounting and business office service for ParentMap. This position manages the Business Department to provide accounting, payroll, human resources and general office support to the ParentMap team.  This Accounting and Admin Manager is a member of ParentMap’s leadership team and reports directly to the Publisher and Editor-in-Chief.  The position is based in the Seattle area and is a full-time position, with flexible, remote office hours.

High level responsibilities include: Owner of all finance, accounting, human resources and general administration systems and processes including billing, accounts receivable and aging; financial reporting and budgeting, accounts payable, tax reporting, payroll, HR policies and practices, finance third party vendor/ system management, and Business Department team management. 

Qualifications: Minimum of a B.A. in accounting or relevant field (MBA preferred but not required). At least 7-10 years of professional experience; ideally with 6+ years of broad financial and operations experience.  You must have demonstrated and deep experience in financial management and accounting as well as experience managing HR and administrative functions.  You should be a self starter, able to work independently as well as part of a team, highly motivated, creative, data driven, have outstanding interpersonal skills, and excellent verbal and written communication. The ideal candidate will be equally at home managing a team and department as with rolling up his/her sleeves to get the work done.  Personal qualities of integrity, credibility and dedication to the mission of ParentMap are important to the success of this role.

ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine;, the Puget Sound’s leading website for parents and caregivers; and our annual series of lectures and community events.

How to apply: To apply, email your resume and cover letter to Please include "Accounting and Admin Manager" in the subject line of your email.


 Email Marketing Program Manager

What we need:

We are looking for the next creative, experienced, dynamic and energetic person to join the ParentMap team. In this strategic position managing one of the company's key communications channels you will have the opportunity to help us shape, package and amplify the products that reach tens of thousands of eager Puget Sound-area parents and thought leaders every week. The Email Marketing Program Manager is responsible for strategic management and growth of ParentMap's robust email marketing program, including planning and executing daily email communications, evaluating product performance, and successfully growing the email marketing channel. This individual will further develop the email marketing program to increase customer engagement, optimize our email communications, and support brand and revenue goals. He/she will be responsible for conducting analysis, managing a multi-departmental email program calendar, working across groups to execute targeted communications, and providing insight to management about the performance of the email marketing program as well as ensuring best practices.

Summary of essential job functions:

  • Plan and execute email daily and weekly campaigns and products from Content, Marketing and Sales teams: oversee and improve full process: creative development; sophisticated segmentation, life cycle strategies and web data; testing and analysis
  • Drive marketing strategies related to email channel
  • Perform A/B testing to continually improve campaign and product performance
  • Develop e-mail strategies to drive efficient open and click thru rates and measurable lift in customer engagement, retention and profitability
  • Provide analyses of email campaigns and products and recommendations for strengthening performance and enhancing their effectiveness
  • Identify email opportunities through industry research and competitive benchmarking
  • Monitor, evaluate, analyze and report on all programs against expected results, customer growth metrics; acquisition, retention, re-activation using rigorous ROI evaluation methodology and cost efficiency measures
  • Provide standardized email channel KPIs on a weekly basis

What you'll need:

  • 4 + years email marketing-specific experience with a minimum 2 years demonstrated success in email marketing product growth from concept to completion
  • Demonstrated success in managing high volume integrated email marketing programs
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing
  • and ROI analysis
  • Expert knowledge of email marketing/CRM software
  • Experience working with content and ability to translate content into click-worthy email blurbs imbued with our brand voice
  • Self-starter with ability to thrive under pressure in a fast paced environment
  • Clear understanding and working knowledge of HTML preferable
  • Passion for retention and email marketing, as well as personal achievement of goals and a drive to succeed
  • Well versed in online media: email, web, social
  • Exceptional written communication skills and with experience in writing clever, voice-driven messages to a consumer
  • Localization experience preferred bachelor's degree in marketing, communications or related field

ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine;, the Puget Sound's leading website for parents and caregivers; and our annual series of lectures and community events.




ParentMap magazine and is looking for a regular freelance contributor(s) for education content.

Writers should have a journalism background writing for newspapers, magazines, websites or other publications, and should have experience specifically covering schools and/or education issues. Please have journalism/published clips ready and available.

Writers should be based in the Puget Sound region and have a sense of education issues in the region, though a writer with lots of education reporting experience in other regions will be considered.

ParentMap is open to writers interested in pitching single stories, but we are more interested in finding great candidates for a regular freelance reporting/writing gig that will entail delivering a set cadence of stories.

ParentMap offers market-rate freelance pay, strong editing, and great visibility in our monthly print magazine, daily content menu on and across our email and social media channels and products.

Location: ParentMap is a virtual office; teammates work from home but attend standing meetings each week in person in Seattle and Mercer Island.

Application due date: We will accept and review submissions through December 15, 2014. 

How to apply: To apply, email your resume and three clips/links to Natalie Singer-Velush, ParentMap Managing Editor: natalie [at] Please include "ParentMap Education Reporter" in the subject line of your email.

About ParentMap

ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine;, the Puget Sound’s leading website for parents and caregivers; and our annual series of lectures and community events.


We welcome pitches from freelance writers for or a future issue of ParentMap magazine.

Please review the guidelines below before writing your query letter or pitch.

1. Take a close look at ParentMap magazine, and the type of content we use before drafting your query. This will give you a good idea of the different kinds of stories we publish, our voice and our audience. As a Puget Sound–based monthly print publication and a national-audience website publishing daily, we're interested in both locally-anchored Puget Sound stories and broader parenting content that will appeal to parents and families all over North America and beyond.

ParentMap print magazine

You have the best chance of turning your query into a print assignment if it fits within one of the departments that are a regular part of each issue of ParentMap magazine. Here's an overview of departments that appear in all (or most) monthly print issues:

  • Ages & Stages. This age-specific section forms the core of ParentMap. Over and over, parents tell us that an age section -- which gives them content specific to the age of their child -- is what they turn to first. Ages & Stages is divided into five age groups: 0-2, 3-5, 6-10, 11-14, 15-20. We're looking for short pieces (generally 700 words or less) that address a specific issue for an age group. Content runs the gamut from a first-person piece about a particular parenting experience, to concrete information on an enlightening study.
  • Out & About. Reviews and ideas for places to go and things to do, locally and regionally.
  • Women's Wellness. A monthly story focusing on an issue of women's physical or mental health, a women's health trend, or a resource-based guide to healthful living.
  • Feature story. Each month ParentMap publishes an in-depth, researched and well-crafted reported feature story. We hire writers who have a proven track record covering parenting, family, education, health and social trend issues in well-respected publications. Successful pitches will focus on a properly fleshed-out out idea that appeals to the intelligent, thinking parent and offers perspective, new information and resources. We look for cutting-edge parenting trends and pieces on consummate concerns that offer new, unexpected, talk-worthy angles. We hold our writers and ourselves to the highest journalistic standards and expect pitches, and submitted stories, to reflect that.

We publish a range of content online at, including but not limited to:

  • Reported articles on parenting topics including health, education, child development, travel, arts and fun
  • Smart media reviews
  • Snazzy curated roundups of amazing crafts and delicious treats
  • First-person parenting stories
  • Expert advice
  • Profiles on fantastic and inspiring parents and families 

We cover family life from pregnancy through college and beyond, and we aim for a diverse chorus of voices.We welcome guest bloggers who have a distinct voice and unique perspective on some aspect of parenting or family life, and we love writers who can swoop in and quickly riff on current affairs and parenting zeitgeists alike.

We generally look for exclusive content and don't often publish content that stems from an impersonal pitch to a large pool of publications.

2. Queries and pitches for print and can be emailed to or sent via mail to ParentMap, PMB #399, 4742 42nd Ave. S.W., Seattle, WA 98116-4553. When writing us, please detail the topic you'd like to address as well as your strategy for writing the story. Demonstrate that you are adept at doing research by mentioning the kinds of sources you intend to use.

3. We generally work with writers who have some experience, so please make sure you list the publications in which your work has been published. Also include links to websites on which your work has appeared, and/or mail us photocopied examples of your published work. Do not send originals, as we can't guarantee their return.

4. Payment for stories depends on length and placement of the article. ParentMap purchases first American rights, print and electronic, for articles and pays within 30 days following publication.


Submission deadlines
ParentMap magazine and accept the following items on a space-available basis:

Parent Learning: Classes, seminars or other educational opportunities for parents in the Puget Sound area. Include date, time, place and cost, if any, plus a contact phone number, email address and/or website address where people can go for more information. Deadline for Parent Learning listings is the first of the month, one month prior to publication (for example, December 1st for the January issue). Please send details to


  • We publish zoned calendars for Seattle, the Eastside, Snohomish County and South King/Pierce County. The online calendar contains information for all zones.
  • We focus on information about family and child-oriented activities, events and one-day workshops and classes, and welcome notices from smaller, community-based organizations. Currently, we do not publish information about camps or multi-day workshops or classes.
  • Extra online-only event categories include "Benefits" (fundraising events for family and child-oriented organizations) and "Buying/Selling" (community and non-profit sales of family or children's items).
  • Deadline for calendar listings is the first of the month, one month prior to publication (e.g., December 1st for the January issue).
  • Send details -- including date, time, cost, address, contact information including Web address, brief description and age range if applicable -- to We also accept images for publication on the print calendars or calendar homepage (300 dpi, 3 x 5 inches, color preferred).
  • Events are published at the editor's discretion, and notices will be edited for space and style.