Work at ParentMap
At ParentMap, our guiding mission is to inform, delight and connect parents on their family journeys, from bringing our readers the newest in baby brain research and lunchbox ideas, to tackling teen tantrums and finding the perfect preschool.
ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine; ParentMap.com, the Puget Sound’s leading website for parents and caregivers; and our annual series of lectures and community events. At ParentMap we know well the daily struggle of balancing the crazy joy of parenting with our careers, spouses, chores — with life! We're here to help parents by connecting them to the info and resources they need. Read more about us here.
Click on the job title to learn more (details also below)
ParentMap, a dynamic Seattle-area media company with a magazine readership of more than 200,000 and monthly web traffic of more than 400,000 unique visitors, is looking for an experienced, full-time managing editor. The ideal candidate should have a strong background in print and online journalism (both editing and writing); experience managing an editorial team; and a talent for developing the spot-on mix of fun, useful and newsy content and related products that our audience of uber-busy parents wants and needs.
In short, we want someone who is poised to build on ParentMap’s strengths to advance the magazine and website to a new level of excellence. Bonus points if you’re a crackerjack headline writer.
The candidate should live in the Puget Sound region. This role will include but is not limited to:
Managing all editorial channels for ParentMap, including daily digital content, social media and print magazine
- Lead editorial team in all aspects of creating and driving annual editorial calendar across all channels, with a balanced mix of high-performing content that includes groundbreaking feature stories, top parenting news, the most awesome local outings and travel and sponsored content.
- Lead editorial team in vetting pitches and making assignments and building/nurturing a truly excellent team of freelance writers.
- Responsible for the integrity and success of all ParentMap content
Leading content strategy and community engagement
- Lead editorial team to develop new editorial products that map to ParentMap’s overarching business and editorial goals
- Track and analyze success of content using metrics tools, and lead the team in making adjustments based on impact, goals and ROI
- Establish and nurture relationships with community partners, leaders and organizations to further the magazine and strengthen our relationships with readers and partners
- Participate in ParentMap’s leadership team, including help setting annual business and editorial goals and budgets
- Manage a small team of full- and part-time editors and editorial staff in all facets of their work
- Collaborate across multiple teams, including Sales and Marketing, to develop new products and partnerships
- Lead efforts to recruit, nurture and maintain an excellent cohort of freelance writers (and other contractors, such as photographers) who contribute to ParentMap
Required skills and experience
The executive editor of ParentMap needs to be talented, creative, enthusiastic, organized, innovative and bring new ideas in the parenting and family space. Specific skills required include:
- B.A. in journalism or related field, or equivalent experience
- At least five years experience in news or magazine editing, as well as several years experience in news or magazine writing; as well as experience developing new editorial products
- Demonstrated ability to manage an editorial department, including staff editors and freelancers
- Familiarity with online metrics and tools (eg, Google Analytics) to analyze content performance
- Ability to succeed in a virtual office environment
- Knowledge of best practices in SEO; social media marketing for news; and writing for enewsletters; as well as familiarity with content management systems, photo editing software and related programs
Note: ParentMap operates in a flexible, virtual office environment, meaning that the managing editor will be based at home, but be responsible for participating in weekly meetings, in person and by phone; and for managing a team virtually. This job is full-time and reports to the publisher.
Salary and benefits: ParentMap offers a competitive salary package including paid vacation and sick leave.
How to apply: Email a cover letter, resume and recent writing and editing clips to firstname.lastname@example.org. Include “Managing Editor” in the subject line.
More about ParentMap
With an audience of more than 230, 000 in the Puget Sound area, ParentMap is a Northwest media company providing highly relevant, well-researched and entertaining content to families. We do this through various integrated publishing channels: our award-winning newsmagazine; ParentMap.com, the Puget Sound’s leading website for parents and caregivers; and our annual series of lectures and community events.
We welcome pitches from freelance writers for ParentMap.com or a future issue of ParentMap magazine.
Please review the guidelines below before writing your query letter or pitch.
1. Take a close look at ParentMap magazine, ParentMap.com and the type of content we use before drafting your query. This will give you a good idea of the different kinds of stories we publish, our voice and our audience. As a Puget Sound–based monthly print publication and a national-audience website publishing daily, we're interested in both locally-anchored Puget Sound stories and broader parenting content that will appeal to parents and families all over North America and beyond.
ParentMap print magazine submissions:
You have the best chance of turning your query into a print assignment if it fits within one of the departments that are a regular part of each issue of ParentMap magazine. Here's an overview of departments that appear in all (or most) monthly print issues:
- Ages & Stages: This age-specific section forms the core of ParentMap. Over and over, parents tell us that an age section, which gives them content specific to the age of their child, is what they turn to first. Ages & Stages is divided into five age groups: 0-2, 3-5, 6-10, 11-14, 15-20. We're looking for short pieces (generally 700 words or less) that address a specific issue for an age group. Content runs the gamut from a first-person piece about a particular parenting experience, to concrete information on an enlightening study.
- Out & About: Reviews and ideas for places to go and things to do, locally and regionally.
- Women's Wellness: A monthly story focusing on an issue of women's physical or mental health, a women's health trend, or a resource-based guide to healthful living.
- Feature story: Each month ParentMap publishes an in-depth, researched and well-crafted reported feature story. We hire writers who have a proven track record covering parenting, family, education, health and social trend issues in well-respected publications. Successful pitches will focus on a properly fleshed-out out idea that appeals to the intelligent, thinking parent and offers perspective, new information and resources. We look for cutting-edge parenting trends and pieces on consummate concerns that offer new, unexpected, talk-worthy angles. We hold our writers and ourselves to the highest journalistic standards and expect pitches, and submitted stories, to reflect that.
We publish a range of content online at ParentMap.com, including but not limited to:
- Reported articles on parenting topics including health, education, child development, travel, arts and fun
- Smart media reviews
- Snazzy curated roundups of amazing crafts and delicious treats
- First-person parenting stories
- Expert advice
- Profiles on fantastic and inspiring parents and families
We cover family life from pregnancy through college and beyond, and we aim for a diverse chorus of voices.We welcome guest bloggers who have a distinct voice and unique perspective on some aspect of parenting or family life, and we love writers who can swoop in and quickly riff on current affairs and parenting zeitgeists alike.
We generally look for exclusive content and don't often publish content that stems from an impersonal pitch to a large pool of publications.
2. Queries and pitches for print and ParentMap.com can be emailed to email@example.com or sent via mail to ParentMap, PMB #399, 4742 42nd Ave. S.W., Seattle, WA 98116-4553. When writing us, please detail the topic you'd like to address as well as your strategy for writing the story. Demonstrate that you are adept at doing research by mentioning the kinds of sources you intend to use.
3. We generally work with writers who have some experience, so please make sure you list the publications in which your work has been published. Also include links to websites on which your work has appeared, and/or mail us photocopied examples of your published work. Do not send originals, as we can't guarantee their return.
4. Payment for stories depends on length and placement of the article. ParentMap purchases first American rights, print and electronic, for articles and pays within 30 days following publication.
ParentMap magazine and ParentMap.com accept the following items on a space-available basis:
Classes, seminars or other educational opportunities for parents in the Puget Sound area. Include date, time, place and cost, if any, plus a contact phone number, email address and/or website address where people can go for more information. Deadline for Parent Learning listings is the first of the month, one month prior to publication (for example, Dec. 1 for the January issue). Please send details to firstname.lastname@example.org
- We publish zoned calendars for Seattle, the Eastside, Snohomish County and South King/Pierce County. The online calendar contains information for all zones.
- We focus on information about family and child-oriented activities, events and one-day workshops and classes, and welcome notices from smaller, community-based organizations. Currently, we do not publish information about camps or multi-day workshops or classes.
- Extra online-only event categories include "Benefits" (fundraising events for family and child-oriented organizations) and "Buying/Selling" (community and non-profit sales of family or children's items).
- Deadline for calendar listings is the first of the month, one month prior to publication (e.g., December 1st for the January issue).
- Send details including date, time, cost, address, contact information including Web address, brief description and age range if applicable to email@example.com. We also accept images for publication on the print calendars or calendar homepage (300 dpi, 3 x 5 inches, color preferred).
- Events are published at the editor's discretion, and notices will be edited for space and style.