ParentMap is a Northwest media company providing highly relevant, well-researched, and entertaining content to parents through various integrated publishing channels: our award-winning newsmagazine; ParentMap.com, the Puget Sound's leading website for parents and caregivers; and our annual series of lectures and community events.
Job Summary
We are looking for a Digital Marketing Manager to drive strategy, develop, implement, coordinate and optimize all customer-facing digital communication channels including SEO/SEM, marketing database, email, social media, and/or display campaigns, and use metrics to drive traffic and revenues. He/She will be in charge of developing and completing marketing projects efficiently and effectively. While tracking growth and maintaining analytics reports to provide up-to-date information to upper management.
Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display Advertising campaigns
- Drive digital strategy for parentmap.com in partnership with content team
- Brainstorm new and creative growth strategies
- Oversee and overhaul email marketing programs
- Grow and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
- channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption
- where appropriate
Qualifications
- BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience
● Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform and motivate
● Experience in optimizing landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,WebTrends)
● Working knowledge of ad serving tools (e.g., DART, Atlas)
● Experience in setting up and optimising Google Adwords campaigns
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
Reports to: Publisher
Job Status: Full-time
Salary and benefits: ParentMap offers a competitive salary package including paid vacation and sick leave.
Job location: Work-from-home position, with weekly required meetings in Seattle or Mercer Island.
To Apply: Email your resume and cover letter to jobs@parentmap.com. Include Digital Marketing Manager in the subject line.